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| 007 | ta | ||
| 008 | 170814t19931991mx |||fr|||| 000 0 spa d | ||
| 020 | _a9688802859 | ||
| 040 |
_cRemington _aCO-MdCUR _erda |
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| 041 | 1 |
_aspa _heng |
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| 082 |
_221 _a658.81 _bK87d |
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| 100 | 1 |
_937296 _aKotler, Philip |
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| 245 | 1 |
_aDirección de mercadotecnia : _banálisis, planeación y control |
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| 246 | 1 | 1 | _aMarketing Management Analysis Planning Implementation and Control |
| 250 | _a7a edición | ||
| 264 | 1 |
_aNaucalpan de Juárez : _bPrentice Hall , _c1993 |
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| 264 | 4 | _c1991 | |
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_a843 páginas : _c27x21 cm |
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_tTítulo original: Marketing Management Analysis Planning Implementation and Control _z0135524806 |
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_915048 _aMercadeo |
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| 650 | 0 |
_99865 _aAnálisis de mercadeo |
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