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Benchmarking by
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Español Publisher: Bogotá : Norma , 1984
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Arauca (1)Call number: 658.406 S746.
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Investigación de mercados by Series: Ciencias administrativas. Mercadeo. Ecoe
Material type: Text; Format:
regular print
; Nature of contents: ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Bogotá : Ecoe , 2009
Availability: Items available for loan: Biblioteca Digital (1)Call number: Disponible en ECOE. Biblioteca Gustavo Vásquez Betancourt. Sede Medellín (1)Call number: 658.83 P933.
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La guerra de la mercadotecnia by
Edition: 1a edición
Material type: Text; Format:
regular print
; Audience:
Specialized;
Language: Español Publisher: México : Mc Graw Hill , 1988
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Medellín (1)Call number: 658.85 R446. Biblioteca Gustavo Vásquez Betancourt. Sede Pereira (1)Call number: 658.85 R446.
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Investigación de mercados by
Edition: 4a edición
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Copyright date: México : Limusa , 2004
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Cartago (1)Call number: 658.83 Aa111 / 4ed..
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Microeconomía by
Edition: 7a. edición
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Original language: English Publisher: Madrid : Pearson , 2009
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Pereira (1)Call number: 338.5 P648 / 7ed..
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El plan de mercadeo : cómo prepararlo y ponerlo en marcha by
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Publisher: Bogotá : Editorial norma ; 1985
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Armenia (1)Call number: 658.8101 L973. Biblioteca Gustavo Vásquez Betancourt. Sede Yopal (1)Call number: 658.8101 L973.
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Dirección de mercadotecnia : análisis, planeación y control by
Edition: 3a. edición
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Publisher: México : Editorial Diana , 1981
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Sogamoso (1)Call number: 658.81 K87d / 3ed..
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Como anticiparse a su competencia by Series: Serie empresarial Legis
Material type: Text; Format:
print
regular print
; Literary form:
Not fiction
Language: Español Publisher: Bogotá : Legis , 1991
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Arauca (1)Call number: 658.401 G653.
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Negocios : plan estratégico e inteligente by
Edition: 1a edición
Material type: Computer file; Format:
reformatted digital
electronic
; Audience:
Specialized;
Language: Español Publisher: España : [Deusto] , 2006
Availability: Items available for reference: Biblioteca Gustavo Vásquez Betancourt. Sede Yopal: Not for loan (3)Call number: 658.8 H677 / vol.1 / CD-ROM, ...
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El plan de mercadeo : cómo prepararlo y ponerlo en marcha by
Edition: 2a edición
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Publisher: Bogotá : Norma , 1985
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Armenia (1)Call number: 658.8101 L973 / 2ed..
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Disposición y venta de productos by Series: CFGM. Sanidad. Mc Graw Hill
Edition: 1a edición
Material type: Text; Format:
available online
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Publisher: Madrid ; Mc Graw Hill , 2021
Availability: Items available for loan: Biblioteca Digital (1)Call number: Disponible en Ebooks 7 / 24.
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Fundamentos de analítica de marketing by
Material type: Computer file; Format:
electronic
available online
; Audience:
Specialized;
Language: Español Original language: English Publisher: Ciudad de México : Mc Graw Hill , 2022
Other title: - Essentials of marketing analytics
Availability: Items available for loan: Biblioteca Digital (1)Call number: Disponible en Ebooks 7 / 24.
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Marketing de Servicios by
Edition: 5a edición
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Publisher: México : Mc Graw Hill , 2009
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Tuluá (1)Call number: 658.8 Z48 / 5ed.
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Dirección de mercadotecnia : análisis, planeación y control by
Edition: 7a edición
Material type: Text; Format:
regular print
; Literary form:
Not fiction
; Audience:
Specialized;
Language: Español Original language: English Publisher: Naucalpan de Juárez : Prentice Hall , 1993Copyright date: 1991
Other title: - Marketing Management Analysis Planning Implementation and Control
Availability: Items available for loan: Biblioteca Gustavo Vásquez Betancourt. Sede Tuluá (1)Call number: 658.81 K87d / 7ed.
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