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Marketing de Servicios

Zeithaml, Valarie A.

Marketing de Servicios - 5a edición - 740 páginas

ISBN: 9789701072776 9701072774

Subjects--Topical Terms:
Mercadeo de servicios
Marketing - Administración
Administración de mercadeo
Mercadeo
Servicio al cliente
Análisis de mercadeo

Dewey Class. No.: 658.8 / Z48

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